All their brands and business ventures share the same passion for making great and more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group – all to offer their customers unbeatable value and to enable a more circular lifestyle.
In 1947, their founder had a vision. Erling Persson wanted to make great fashion available to everyone and to do it in the right way. He built the foundation for a customer-focused, creative, value-driven and responsible company. Since then, they went from a single store to an entire family of brands—offering customers all around the world the best combination of fashion, design, quality and sustainability at affordable prices.
Their customer offering consists mainly of clothing, accessories, footwear, cosmetics, home textiles and homeware sold through their unique brands: H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound. The group also includes business ventures, that are all on the same mission: to build scalable businesses, to engage with and create value for their customers, and to explore new revenue streams. Examples include Singular Society and their B2B initiative Creator Studio.
October 2023: H&M Group is a global fashion and design company, with over 4,000 stores in more than 70 markets and online sales in 60 markets.
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