Converse - Fashion Company Profile
Converse is the American footwear company founded in Malden, Massachusetts in 1908 as a rubber shoe maker and owned since 2003 by Nike. Headquartered today in Boston, it sells sneakers, clothing and accessories worldwide under the Chuck Taylor All Star, CONS, Jack Purcell and One Star names - shoes that began on basketball courts and became everyday fashion staples.
Company Snapshot
- Status
- Operating - a wholly owned subsidiary of Nike, Inc. since 2003
- Type
- Private subsidiary - parent Nike, Inc. (NYSE: NKE)
- Headquarters
- Boston, Massachusetts, United States
- Founded
- February 1908, in Malden, Massachusetts, as the Converse Rubber Shoe Company, by Marquis Mills Converse
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Company Profile
Each of the company's historic trade names has its own page in this section - Chuck Taylor All Star, CONS One Star and Jack Purcell - while this page carries the company record itself: the galoshes-to-sneakers start, the two namesake athletes, the 2009 skateboarding programme and the 2014 trademark case, kept in full on the history page.
The product structure is a three-name house. As of 2015, Converse manufactured its products under the One Star (CONS One Star), Chuck Taylor All Star, and Jack Purcell trade names - and each of those three names has its own sibling page in this letter. This profile carries the company-level record that ties them together: the two men whose names the shoes bear, the skateboarding program launched under the CONS name, the trademark fight of 2014, and the Chuck Taylor All Star II launch of 2015. The shoe-by-shoe detail lives on the sibling pages, linked in the chips below and throughout this page(?:'|')s links.
Converse History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Converse History & Historical Profile →Common Questions
When was Converse founded, and who owns it?
Converse began in 1908 in Malden, Massachusetts as a rubber shoe company specialising in galoshes, in the historical record. In 2003 it was purchased for $305 million (USD) as a subsidiary of Nike, Inc.
What are Converse's three trade names in this profile?
As of 2015, the One Star (CONS One Star), Chuck Taylor All Star, and Jack Purcell trade names, in the historical record - each with its own sibling page in this letter.
What was the 2014 trademark lawsuit about?
Converse filed before the U.S. International Trade Commission accusing Walmart, Skechers, Kmart and 28 other retailers and manufacturers of infringing the All Star's recognisable design features - its rubber sole, smooth rounded top and wrap-around strip - to preserve the shoe's authenticity, in the historical record.
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