Authentic Brands Group

The company was founded in 2010 by Jamie Salter, after he stepped down from his role as CEO of Hilco Consumer Capital—a company that was involved in the restructuring of struggling consumer brands.

Authentic Brands Group LLC is an American brand development and licensing company based out of New York, NY. In conjunction with Leonard Green & Partners, ABG's acquires, manages and builds value in consumer brands. ABG owns such consumer brands as Juicy Couture, Jones New York, Elvis Presley, Muhammad Ali, Marilyn Monroe, Michael Jackson, Prince Tennis, Tapout, Hickey Freeman, Judith Leiber and several others.

Authentic Brands Group is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, and celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of a portfolio of consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers.

Authenticity is in their company DNA. They seek global brands that resonate across consumer markets. They are forging long-term partnerships with industry and category experts and operators who share ABG’s vision and approach towards expanding brand presence and driving revenue. They are committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences

Below are a few of the brands and purchases that Authentic Brands Group has involvement.

Two of ABG's first major purchases were the clothing brands Silver Star and Tapout.

2011: In January 2011, Authentic Brands Group acquired rights to the likeness of Marilyn Monroe.

2012: Hartmarx (HMX) sold most of its assets to the New York-based Authentic Brands Group in 2012 for an undisclosed price following Chapter 11 bankruptcy proceedings.

2013: On October 7, 2013, Authentic Brands Group announced the purchase of Juicy Couture from Fifth & Pacific for $195 million. The following month, ABG acquired the estate of Muhammad Ali, and CORE Media Group's 85% stake in Elvis Presley Enterprises (which includes the estate of Elvis Presley, likeness rights, and music publishing assets).

2016: In September 2016, Julius Erving also sold his name and licensing rights to ABG,[13] and Aéropostale was purchased out of bankruptcy by a consortium that included ABG and other investors.

2019: On May 27, 2019, ABG announced its acquisition of sports magazine Sports Illustrated from Meredith Corporation for $110 million.

2019: Barneys New York filed for Chapter 11 bankruptcy in August 2019 and closed 15 of its 22 stores, including flagship stores in Las Vegas, Chicago, and Seattle. Following its sale in November 2019, Authentic Brands Group will take control of the Barneys brand name and license it to Saks Fifth Avenue.

Learn more about Authentic Brand Group at their website.