Note: these are obviously only "estimates". This is regarding all product, NOT only fashion.
Retailers started to kick off the Black Friday deals early. Some starting in October.
Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year, according to data from Adobe Analytics. The pandemic pushed more shoppers to stay home and shop online from their sofas, avoiding crowded stores and waiting in lines at malls.
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This makes Black Friday 2020 the second-largest online spending day in history in the United States (Cyber Monday previous year was higher).
Due to the Covid-19 pandemic Black Friday saw a decrease in regard to "in-store" sales volume.
2020 was a record-breaking year for online shopping: 100 million consumers shopped online (up 8% YoY). Meanwhile, there was a huge drop in in-person Black Friday shopping -- 58.7 million hit the stores on Black Friday (down 37% YoY). On Thanksgiving Day, the drop in in-person shopping was even more pronounced, due to major retailers being closed -- foot traffic dropped 55% YoY (2020 vs. 2019).
- Source: National Retail Federation 2020 data (NFR)
