Missouri State University Fashion Research

In this section you will find resources regarding educational research from the Missouri State University.  The information in this section can come from either the university professors or from students.  Please note that some of the information in this section may not be official university research.  Again, some of the info is provided by students as part of research assignments, etc.

University of Missouri Clothing Brand Logo Research: a new study from the University of Missouri has found that people who are more sensitive to how others perceive them are actually more likely to avoid clothing with large logos, even if the clothing is from a prestigious brand. Eunjin Kim, a doctoral candidate in the MU School of Journalism, says it is important for companies to understand this brand avoidance behavior when marketing their products to consumers.

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