Fashion models are used mainly to promote
products (primarily clothing and accessories
but almost anything else as well). There
are two types of fashion models: high fashion
and commercial. High fashion modeling is
an art form of fashion. The photographer
photographs the model in artistic themes
that relate to the clothing promoted. The
model uses their face and body to express
different emotions required.
High fashion
is typical for work on campaigns, collections
and magazine editorials for high fashion
designers. These models are featured in
high fashion magazines such as Vogue,
W and ELLE. Clothing designers
traditionally show their new collections
in an annual fashion show, for buyers, the
fashion industry, and the general public.
Fashion models walk the runway, and pose
to display clothing. High fashion models
are generally 5 ft 9 in to 6 ft tall and
are a very thin size 0-4 (105-107 lb for
a 5 ft 9 in model). They generally have
32-35" busts, 22
25" waists and 33-36" hips. High
fashion models have strong, unique and distinctive
features.
Commercial modeling is generally
respected less than high fashion modeling.
There are different forms of commercial
modeling: catalogue, cosmetics, commercial
print, and swimsuit. Catalogue models vary
from height and weight, compared to high
fashion models. Unlike high fashion models,
commercial models include
plus-size models.
The size of the model depends on the clothing.
i.e. Plus sized models model for plus sized
clothing. These models appear in catalogues.
Cosmetics models model for makeup companies
such as
Revlon and
Maybelline. Unlike catalogue models,
the majority of cosmetics models have high
fashion modeling body requirements. Cosmetics
models work for television commercials,
magazine advertisements, newspaper advertisements,
and billboards. Commercial print models
promote clothing/products on billboards,
buses, magazines and newspapers. Swimsuit
models promote swimsuit clothing in magazine
ads, calenders, and magazines.