To see an example of a fashion blog, you can view the Apparel Search Fashion Blog at https://www.blog.apparelsearch.com. 

You can also view the top fashion blogs section to view a few more.

The following blog definition is from May 2014:

Fashion blogs are blogs that cover the fashion industry, clothing, and personal style.

A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends. They cover fashion at all levels from the biggest names to the smallest indie designers.

Many fashion blogs could also be categorised as shopping blogs, since "most of the conversation is shopping advice, liberally laced with consumer recommendations". This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.

Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.

Impact on the fashion industry

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. But there is more to fashion than the different articles of clothing, fashion is made up of designers, buyers, retailers, editors, and columnists. While all parties work together to create an image, all of these parties can simultaneously be affected by outside forces, especially blogs. Fashion is trend-driven and fashion blogs provide a new way to follow and oversee these fast-paced trends, it is likely that the blogoshepere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow.

From the industry's standpoint

During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules' during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, "Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business". They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, "We try not to obsess over it" stated McCollough.

Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are "coming on board". He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.

New York Times Style section write, Eric Wilson did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row' in the past year and that the divide between the ‘high code' editors with a professional opinion and the ‘amateur' fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.

From a reader's standpoint

The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world. In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also wrote in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'. A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed' professional opinion, with the help fashion blogs, the consumers are helping to set the trends.

Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the with new and up-and-coming fashion trends. Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, "These days, before a designer's runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy". The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.

From an advertising standpoint

Many of these fashion blogs also serve as a free source of advertisement to both designers and fashion retail stores. These free advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. While the majority of the independent bloggers do not get paid to mention or critique designers' products, many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs.

In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.

In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.

These are some of the things fashion journalists have said about fashion blogs and the impact they are having on the industry:

• "These days, to have one finger on the fashion pulse, you need to have the other one on your computer mouse, reading (or writing) the latest blogs."
• "Before a designer's runway show has even finished, you can bet your bottom dollar that someone in the audience – or better still, backstage – has recorded every silhouette, signature

The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia  https://en.wikipedia.org/wiki/fashion_blog  Retrieved May 27, 2014 Above definition modified by Apparel Search

The following blog definition is from February 2007: This is a snapshot of the definition based on that moment in history.

Fashion blogs are blogs that cover fashions in clothing and fashion accessories.

The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia  https://en.wikipedia.org/wiki/fashion_blogs  10/7/06  and 2/20/07 Above definition modified by Apparel Search

This is the fashion blog definition from October 2006 :

Fashionista

Clothing

Fashion

Designer Definition (from U.S Department of Labor)

Catwalk

Clothing Definitions

Fashion Accessories

Clothing Terminology