Having an interviewee take an opposite position on a subject

Often interviewees will state an opinion on a given subject, but Bruno will take them aside to say that there is a problem with their stance. Often, subjects will change opinions to conform to an interview. In S1E5, a clothing store owner initially admits that Madonna has never been to his establishment. Bruno then says that his native country loves Madonna, and that no one would know if facts are embellished. The manager then claims that his store is one of Madonna's favourites, and that she bought 12 to 14 pieces on her last visit. In S1E3, a lower-level employee is convinced to pretend she is a show's fashion designer, Carolina Herrera, when the real one cannot be located. In the following episode, the real Carolina Herrera is interviewed. In S2E3, Bruno interviews two fashionistas about several celebrities' dressing habits. As he encourages them to be harshly critical, they liken Peter Jackson's slovenly appearance at the Oscars to a "mini 9/11". Ultimately, Paris Hilton's appearance is roundly trashed by them. Bruno then pauses the interview to tell them the Hilton Group is a big sponsor. The two men immediately reverse positions and proceed to rave about Ms. Hilton's fashion sense when the interview resumes. In another interview, he had a subject disagreeing with earlier statements simply by asking him the same question with different wording.

American episodes

In the four episodes set in the American South, Bruno appears as a highly flamboyant gay reporter. His interviews often end in conflict with the interviewee, often on the verge of a physical confrontation. He attempts to play on the stereotype of people from the Deep South being bigoted, as was done extensively in films such as Forrest Gump. However, some of his subjects appear to recognize that he is trying to goad them into saying something politically incorrect and so keep their views quiet. Bruno's southern travels include the following:

S1E6

Bruno is in Alabama, which he describes as being "the gayest place in America." At the 2002 Mississippi State at Alabama football game, Bruno joins the cheerleading line and is heavily booed by the crowd. A fan says that Bruno is embarrassing the 85,000 in attendance, and another fan makes an obscene gesture towards Bruno's camera crew. Bruno later interviews Alabama running back Shaud Williams. When asked whether he is allowed to date other members of the team or must wait until the off-season, Williams responds with an emphatic and incredulous, "What?" Bruno continues with his innuendo about Williams's "probable" homosexuality by asking if the size of his Schwanzenst
ck (faux German term for penis literally meaning "tailpart"), is commensurate with the size of his obviously strong pectorals and thigh muscles. His queries to Williams about what message he might have for the Austrian gay community are met only with calm responses such as, "No one's ever put me in that situation," and an emphatic "I'm not gay," although Williams is visibly annoyed. Bruno's final interviewee, an organizer at a gun and knife show, is not as polite to Bruno's remarks. The organizer claims to be against government intervention which he equates with "the Jewish hand in your pocket", to which Bruno immediately murmurs agreement. Bruno says that from his perspective, freedom means his right to hold his boyfriend Diesel's hand in public, to which the organizer replies, "I'm not too hot on your right to hold hands with your boyfriend, but what you do in the privacy of your own home is your business," and tells Bruno not to "recruit" his children. Bruno calls the man cute and manly. When the man asserts that he likes women, Bruno excuses himself for appearing jet lagged and possibly fat. The man becomes visibly angry, replying, "If you want to be professional, be a professional, don't be some (Apparel Search Note: we removed these curse words)!" In an interview with Howard Stern promoting the second season of Da Ali G Show, Baron Cohen claims that at one point the man took out a gun and chased Bruno and crew out of the establishment.

S2E1

Bruno interviews a pastor who claims to be a "gay converter." Bruno asks him "so why is being gay so out this season?" and then bombards him with descriptions of homoerotic scenarios, asking if they are truly indicative of homosexuality or if they could be considered isolated incidents. Bruno implies that he is not gay, but continually makes reference to his own homosexual experiences. In keeping with his routine, he also implies the pastor himself is or was at one time gay. At another point in the interview he asks the pastor, "So I can still admire another man's penis in the shower, but the moment I put it in my mouth some sort of line has been crossed?". Toward the end of the interview, Bruno asks the man to affirm or reject certain behaviours by saying "Ach ja" (Oh, yes) or "Nicht, nicht. (Not, not, akin to the expression 'no-no')" Activities that are declared clearly unacceptable include showering with a friend, watching Will & Grace, and being "fabulous," which the pastor claims is "an effeminate lifestyle" according to the Bible. Activities that the pastor considers questionable, depending on circumstances such as with whom or why one is involved, include eating brunch ("If you're eating brunch with Christian friends, and there's no one else around that's gonna seduce you into sin, that's okay. ... Ach ja.") and eating copious amounts of chocolate.

S2E5

Bruno takes square dancing lessons at a barn dance in Georgia. He takes a liking to Jim, his instructor. While dancing with different partners, he continually asks about Jim, saying, "I'm not going to look, but is he looking at me right now?" He attempts to make Jim jealous, and when dancing in a group, continually attempts to dance with Jim, who is obviously trying to avoid him. He finally confronts Jim and asks him to make his last night in town special. Jim walks away without responding. During the credits roll of Da Ali G Show, an additional Bruno segment is shown where he is at a gun show in Arkansas and interviewing a man named Daniel. Bruno asks what his name is numerous times before asking a few loaded questions including: "What's your biggest gun?" and, "How far can you put it up the poopinschaft before it's dangerous?" Daniel eventually clarifies, " I probably wouldn't use that up the poopinschaft." Bruno asks why he's denying his homosexuality. Daniel says, "Alright now. If you call me gay one more time, I'm fixing to knock every tooth outta your head, you understand what I'm sayin'? Cause I've done told you that I'm not gay." Daniel can see Bruno pondering where to take it from this point. "One more time, I said, so be careful what you say. Be real careful what you say." The credits roll.