Joe Boxer Definition presented by Apparel Search

Joe Boxer (also known as Box-oh-Joes or BJ) is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. In the United States, Joe Boxer products are currently sold exclusively at Kmart and Sears (both owned by Sears Holdings). Outside the U.S., they are sold at select retailers such as The Bay in Canada, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.

Actor/model Vaughn Lowery was the most notable spokesperson for this brand with his infamous "boxer boogie" ads. He has made appearances on The Tonight Show with Jay Leno and on The Today Show.

Joe Boxer was founded with the very simple idea of taking the most basic elements of men's clothing and remaking it to reflect humor, fashion, and popular trends. Because the product is based around the idea of having fun, it gives consumers a chance to feel identify with and be a part of the brand. Joe Boxer has expanded into women and kids clothing and has grown way beyond its origins in underwear and spread into other merchandise such as accessories, home, products for bed, bath, office, recreation, and sports products.

As of 2019, Joe Boxer is sold exclusively at Kmart and Sears, is a true lifestyle brand providing contagious entertaining fun for your family and friends.

The brand was purchased by Iconix Brand Group.

Sources

Joe Boxer Web Site

The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/joe_boxer  Modified by Apparel Search 7/8/09