Corporate information
Quiksilver purchased Skis Rossignol for $560 million
in 2005, but sold Rossignol on November 12th, 2008
for 30 million euros ($37.5 million) in cash and
a 10 million euro note ($12.5 million). It owned
golf-equipment maker Cleveland Golf up until October
31, 2007, when it sold the company to a Japanese
sporting goods company. In 2009 Moody's included
Quiksilver on its Bottom Rung list of companies
most likely to default on its debt.
Quiksilver today
Quiksilver operates over 600 stand-alone stores
in major cities across Australia, New Zealand and
the Pacific, Europe, North and South America, Asia,
and Africa. There are two types of Quiksilver operated
stores which are known as either "Boardriders
Club" or "Factory" stores. Their
products are also sold in many other outlets across
the world such as the Fells Point Surf Company or
the Ron Jon Surf Shop. In addition, the company
operates a number of separate Roxy and Quiksilver
Youth stores.
As of 2008, Quiksilver sponsors around 500 amateur
and professional surfers, snowboarders, skiers,
and skateboarders. Among them are surfer Kelly Slater
and skateboarder Tony Hawk. They also have the naming
rights to the Quiksilver Pro surfing tournament
for men and Roxy Pro tournament for women in Gold
Coast, Queensland in Australia and France.
Roxy
Founded in 1990, with its core in board sports,
Roxy is the fashion apparel brand that expresses
the coastal and mountain casual lifestyle. Roxy's
philosophy revolves around five core ideals - daring
and confident, naturally beautiful, fun and alive.
Since its inception, Roxy has grown to be the largest
action sport fashion apparel company for young women.
In addition to apparel, the brand also provides
accessories, home items, hard goods (snow and surf),
wetsuits, footwear, books, perfumes and several
other product categories. Brands under the Roxy
umbrella include Roxy, Roxy Girl and Teenie Wahine.
The Roxy brand also supports women in sports, particularly
in the surf and snow category. The Roxy team consists
of world-class athletes who shred the mountain and
the waves.
The surf team consists of:
Lisa Andersen - 4X World Champion
Sofia Mulanovich - 2006 World Champion currently
in a race for the 2008 world title
Megan Abubo - 2005 World Champion currently
in the 2008 ASP race
Sally Fitzgibbons - 2007 Juniors World Champion;
fastest surfer, man or woman, to qualify for the
ASP World Tour
Jen Smith - 2007 Longboard World Champion
Kassia Meador - Longboard World Champion
The snow team consists of:
Torah Bright - Olympic snowboarder; 2007
World Champion and 2007 X-Game Superpipe Gold Medalist
Sarah Burke - 2X X-Games Freeski Superpipe
Gold Medalist
Kjersti Buaas - Olympic snowboarder
Roxy Sailing :
Samantha Davies - 2008 Vendée Globe participant
In addition to supporting athletes, Roxy sponsors
several stops of the world ASP Tour with the Roxy
Jam Biarritz (France), the Roxy Pro Gold Coast (Australia)
and the Roxy Pro Hawaii (USA). Roxy also sponsors
stops on the snowboard Ticket to Ride (TTR) tour
with the Roxy Chicken Jam (USA) and the Roxy Chicken
Jam Europe (Austria).
Quiksilver Women's
After four decades marketing primarily towards males,
Quiksilver developed a line of clothes for women.
The collection includes a full range of knits, wovens,
dresses, denim, essentials and
organic cotton
tees.
siteLA
As part of the introduction of its new collection
for women, Quiksilver selected six women to be Visionaries
in Residence at Quiksilver's siteLA, a communal
work and exhibition space in the Silver Lake neighborhood
of
Los Angeles, California.
The residency program is a year-long engagement
for women working in and across creative cultural
fields. Although they have been selected for their
independent projects, they share a communal workspace
and together create public programs and host special
events at siteLA.
The six Visionaries in Residence are:
• Beth Jones – Fashion blogger and aspiring
entrepreneur opening up her own "Vintage Society"
clothing shop.
• Sara Anderson – Artist, performer and connector
who inspires art for people of all ages, genders
and economic backgrounds through collaborative drawing,
video, dance and sound.
• Dorothy Le – Bicycling activist and safety
advocate empowering women to safely cycle around
Los Angeles.
• Jesse Rodato – Architect, interior designer
and humanitarian developing mobile playgrounds,
skate parks and urban shelters for inner city youth.
• Khrystyne Zurian – Automotive designer
creating the interior and exterior of a concept
vehicle that reflects the active, healthy and eco-friendly
experience of independent and creative young women.
• Pilar Diaz – Talented singer and songwriter
working on her solo project, a bilingual record
that she is recording and promoting through siteLA.
Quiksilver milestones
2008: Kelly Slater wins the inaugural contest
of the 2008 Men's ASP World Championship Tour, the
Quiksilver Pro on the Gold Coast of Australia, furthering
his record with 35 ASP World Tour Victories. Slater
wins his ninth world title in Mundaka, Spain
2007: Kelly Slater Wins at Trestles, sets
new World Record with 34 ASP World Tour Victories
- Quiksilver's Dane Reynolds landed the most coveted
surf magazine photo of the year for an image captured
during the filming of Young Guns 3 in Bali. Adam
Durrant becomes the youngest surfer to accept and
award at the 2007 surfer poll awards for best male
performance. - Travis Rice wins the Snowboard US
Open. - Quiksilver Inc. announces launch of Women's
line for fall 2008 - Adam Durrant scores best performance
by a male at the 2007 surfer poll awards.
2006: Quiksilver released the 320-page, full
color book The Mountain & the Wave, The Quiksilver
Story. - Dane's movie "First Chapter"
won for Best Male Performance in a Video and, most
importantly, Video of the Year at the Surfer Poll
Awards. Kelly also took out yet another first in
the Reader Poll. - Quiksilver announces opening
of new Mountain Center in Park City, Utah.
2005: Quiksilver Foundation is established
- Danny Way jumped the Great Wall - Kelly Slater
wins record breaking 7th World Title
2004: Quiksilver acquires DC Shoe Company
- QSE partners with Airstream - "The Quiksilver
Crossing" comes to America
2003: Quiksilver continues involvement with
environment, education, and science with projects
"Quikscience Challenge" and "Adopt-A-Village" -
Roxy teams up with MTV to launch Surf Girls
TV show - Q.S. Entertainment teams up with Fox TV
to launch 54321 TV Show - Quiksilver announces
joint venture for retail expansion into Mainland
China with partners Glorious Sun
2002: Quiksilver Inc. and Quiksilver Asia
Pacific merge to form global operating entity -
Quiksilver designs revolutionary new wetsuit. "The
Cell" is for all degrees of surfing. Revolutionary
design, increased flexibility, lighter in weight,
total freedom!
2001: Kelly Slater goes back on tour, un-retires
2000: Quiksilver, Inc. established the Quiksilver
trademarks world wide with the acquisition of all
of the shares in Quiksilver International - QS forms
alliance with Tony Hawk to create signature apparel
line, "Hawk" is launched - First Roxy store opens.
first Roxy surf camp established
1999: The "Quiksilver Crossing" is launched.
The greatest surf adventure ever with a strong environment
focus - Josh Ashworth redefines golfwear at Quiksilver
with "Fidra" - Quiksilver Inc. moves to Huntington
Beach
1998: Kelly Slater wins his sixth ASP world
title and Quiksilver goes one, two, three in the
world with Kelly, Mick Cambell, and Danny Wills
- Quiksilver Inc. lists on the New York stock exchange.
Bell rings for ZQK - Kelly Slater retires
1997: Quiksilver.com - Kelly Slater highest
money earner in ASP history 1996
1996: Quiksilver creates "Winter Sorts Division"
with boards, boots, bindings, accessories and outerwear
in conjunction with Mervin
1995: Quiksilver sets the ultimate in standard
in professional surfing events by staging the inaugural
"Quiksilver Pro" at G-Land Indonesia
1994: Lisa Anderson signs with Roxy and becomes
women's ASP world champion - Roxy introduces first
girls boardshort
1993: Roxy launches "Double Heart" logo -
Quiksilver acquires "Raisins" swimwear
1991: QS "Boys" begins. "Silver Edition"
division begins with "QUE" - Quiksilver Inc. acquires
Quiksilver Europe, moves towards creating one global
company
1990: Kelly Slater signs with Quiksilver
- World champion halfpipe snowboarder Shaun Palmer
signs with Quiksilver - Quiksilver introduces "Roxy"
brand to surf market
1989: 20 year anniversary of Quiksilver brand
1988: Quiksilver and Tom Carroll create surfing
history when the twice world champion signs an exclusive
contract for $1 million, the most lucrative deal
in the sport
1987: Jack Johnson signs with Quiksilver
1986: Quiksilver Inc. in the United States
goes public
1984: 1st "Quiksilver in memory of Eddie
Aikau" Big Wave contest held at Sunset Beach, HI,
won by Denton Miyamura
1981: Quiksilver commissions Los Angeles
designer Ray Smith to update the mountain and wave
logo
1980: Quiksilver introduces "Echo Beach"
boardshorts featuring radical print design with
polka dots harlequins, stars and checks
1978: Quiksilver sponsors its first team
riders, Rabbit Bartholomew and Bruce Raymond. Rabbit
goes on to win the world title
1976: Jeff Hackman is granted the Quiksilver
license. Jeff Hackman and Bob McNight team up to
start Quiksilver USA in Newport Beach. Start selling
boardshorts out of the back of a green VW bus
1974: U.S. manufacturing (Quiksilver) first
exports boardshorts to the Lightning Bolt shop in
Hawaii
1970: Quiksilver boardshorts with a swan
logo make their first appearance in Australian surf
shops. Soon replaced by the first "Mountain and
Wave" logo
1969: At the Rip Curl factory in Torquay,
Australia, Alan Green starts working on prototypes
for a new kind of board short, using aspects of
wetsuit technology, such as snaps and Velcro flies
External links
Quiksilver website
Roxy website