No Fear Energy
No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:
- Original (grapefruit)
- Sugar Free
- Motherload (berry)
- Bloodshot (orange/dragonfruit)
No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber.
Promotion
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:
- Mixed Martial Arts event
- Motocross event
- Surfing trip to Hawaii
- Concert tour with Lamb of God.
Cage Fighting
On February 12, 2008 World Extreme Cage fighting announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership is set to begin with an event scheduled to take place in Albuquerque, New Mexico on February 13, 2008.
NASCAR
No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said.
