Fossil was founded in 1984 as Overseas Products
International. Their main product was fashion watches
with a retro look. In 1990, they introduced leather
goods under the Fossil brand, and the Relic line
of watches.
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Company History Fossil had an IPO in 1993 Zodiac was a Swiss brand that had been operating since 1882 when Fossil acquired it in 2001 to give them a higher end brand. Fossil's desire to establish a Swiss presence led to the purchase of the Zodiac Watch brand and a complete retooling of that line to reflect a retro modern 1970s style in a higher end watch. The 2004 purchase of Michele Watch completed the cycle by offering a high-end Swiss watch with a designer flair. License Business Fossil has been very successful with its own brands and this success has led to companies coming to Fossil to create licensed watch lines. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Columbia Sportswear, Diesel, Frank Gehry, Philippe Starck, Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs and Adidas. When referencing Fossil's watch lines, they are generally regarded as a "manufacturer"; However, Fossil only assembles watches, using pre-made movements and only designing the cases and dials of the watch. Special ProductsIn addition, the company produces collectibles, some of which are based on popular films or pop culture characters. Previous designs have include: Superman, Batman, Wonder Woman, Elvis Presley, "Pirates of the Caribbean", Flash, Green Lantern, Snoopy, Pokemon, Star Wars, "Chronicles of Narnia" and Disney's "Cars". The company released Wrist PDA which is a tiny Palm OS-based PDA worn like a watch. In 2006, Fossil released a Caller ID watch. Also in 2006, Fossil teamed up with the NFL to make the official watch collection for each team. Fossil also caters to special markets that seek to customize products. AwardsFossil won awards for "Most Effective Use of Online Creative" and "Best of Show" awards for the 6th Annual DFWIMA Excellence in Interactive Marketing (in 2006) External links |
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The above definition about the clothing company Fossil, Inc. is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/fossil,_inc.. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license. |
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