Bras, underwear, bridal lingerie, and more.

Wonderbra, the most glamorous brand's adventure began on the other side of the world. In 1935 it was launched in the United States to live the American dream.

Since the 1990s, it has been catapulted into the European spotlight. With its incredibly convincing assets, the brand always manages to capture your attention with advertising campaigns whose sexy and slightly cheeky tone reveal iconic lingerie and legendary muses.

 It is constantly expanding and increasing its expertise, offering not just a simple push-up bra but a range of varied shapes and cleavage effects, in the latest styles, which adapt to your lifestyle. An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the event.

The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.  

Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world.

Corporate history of the brand ownership:  In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods which later became Sara Lee Corporation.  In 2006, Sara Lee sold its intimate apparel brands. The Wonderbra trademark is the property of Canadelle Limited Partnership of Canada, which is a wholly owned subsidiary of HanesBrands Inc. HanesBrands Inc. owns the license to sell and distribute apparel products under the Wonderbra trademark in all countries except the member states of the European Union, several other European nations and South Africa; in these other markets, an affiliate of Sun Capital Partners owns the license under the Dim Branded Apparel group which is headquartered in Paris.

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