Playtex is an American brand name for undergarments, baby products, gloves, feminine products and sunscreen. Abram Nathaniel Spanel founded the International Latex Corporation, in Rochester, New York in 1932 to produce latex products, such as bathing caps, swimwear and baby pants.  The Playtex brand began in 1947, when International Latex Corporation created a division named Playtex to produce and sell latex products.

 Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.

Corporate History: Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later it was acquired for $1.25 billion and its cosmetics brands were sold to Revlon. In 1988, Playtex split into two companies, Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee in 1991, and to HanesBrands in 2007.

Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear.  In addition to panties and shapewear, Playtex bra brands include:

• Cross Your Heart
• Eighteen-hour bra
• Playtex Secrets
• Full support
• Everyday basics

The company has been producing and marketing the Cross Your Heart bra since 1954  under the slogan that it "lifts and separates," a phrase that is now well known in popular culture.  The Eighteen Hour bra has been marketed on the premise of comfort since the 1970s.

Learn more about the Playtex bras at the HanesBrands website.

Playtex bras provide outstanding support and a flettering, comfortable fit. Choose Playtex 18 Hour Bras for all-day support and bestselling wirefree styles. Playtex Love My Curves bras are designed to fit your curves, with contemporary styles that celebrate your confidence and individuality. Playtex nursing bras are designed to change with your shape and keep you cool and comfortable.

You may also want to learn more about the women's Hanes brand apparel.

If you have changed your mind and do not wish to research the brand Playtex, you can use the search engine on this page to find another clothing label that may be of more interest.

When you are ready to research additional fashion brands for women you can try the following pages to find our alphabetical list of women's fashion brands.

Women's Fashion Brands

Women's Fashion Brands 2

Women's Fashion Brands 3