Cherokee is an iconic American family lifestyle brand, offering classic, casual comfort. They simply like to say "Cherokee Feels Good".

The brand started with a "shoe" in 1973.  A wedge is born in Venice Beach, California. From handcrafted beginnings and steeped in authenticity, Cherokee speaks to the very best of American design. Timeless classics...inspired by vintage Americana but always interpreted with a modern Cherokee handwriting. Across four decades, Cherokee has always stood for confident, effortless and relaxed American style. Something we call “American Cool”.

The Cherokee clothing brand can be found at several retail locations.

Cherokee Global Brands became Apex Global Brands in June 2019.

Learn more about Cherokee Men's Fashion Brand.

Cherokee Inc. (NASDAQ: CHKE), also known as Cherokee Global Brands, is an American based global apparel and footwear company, headquartered in Sherman Oaks, California.  It comprises a number of fashion and lifestyle brands: Cherokee, Cherokee Workwear, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, 900 Tony Hawk, Liz Lange, Sideout, Hi-Tec, Magnum, 50 Peaks, Interceptor, Everyday California, Point Cove, Saint Tropez, Chorus Line, All That Jazz, Ale by Allesandra, Teen Hearts and Flip Flop Shops. Cherokee was established in 1973 and its brands are available in 110 countries in 12,000 retail locations and on digital commerce.

In the 1990s, Cherokee established a partnership with Target.   On September 10, 2015, Cherokee announced[5] Target would cease carrying the brand when its license expires on January 31, 2017.

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The clothes that you are wearing today is most certainly in style.