Seafolly Pty Ltd. and Nike Swimwear

From: ASAP

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Australian swimwear company, Seafolly Pty Ltd has been selected by international sportswear company, NIKE Inc. to design, manufacture, market and distribute Nike Swimwear in the Asia Pacific region. The countries include Australia, New Zealand, China, Korea, Taiwan, Hong Kong and South East Asia. This comes at an exciting time for the Australian company, which aims to be the number one brand in swimwear, worldwide. Nike has partnered with Seafolly to produce and market its range of performance swimwear because of Seafolly’s 27 years experience in swimwear design and manufacturing. “The combination of these two great companies will definitely make a major impact on the performance swimwear market and set new benchmarks,” stated Anthony Halas, Managing Director Seafolly Pty Ltd. “This is especially great news for an Australian company. To partner with the world’s leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories to lead its swim category is indeed recognition of Seafolly’s expertise.” Seafolly’s production of Nike Swim is a natural progression for the family-owned company, which already has the fashion segment of the market covered with the Seafolly, Seafolly Girl and Bodypaint brands. The performance swimwear market has been an untapped opportunity for Seafolly. The Seafolly and Nike agreement will create a strong partnership that intends to compete against Speedo, the current market leader in Australia.

“Nike is committed to offering consumers the most innovative and inspirational products, and Nike Swim is no different. We have selected Seafolly as a partner for Nike Swim because of its heritage and success in the swimwear business,” said Jill Stanton, General Manager for Apparel, Nike Asia Pacific. Nike Swim will enter into the international arena of competitive swimming with designs reflecting the latest in swim technology and fabrics. Product categories under the Nike Swim brand will include men’s and women’s swimwear, together with accessories such as goggles, swim caps, kick boards, nose clips and ear plugs. Seafolly is now expecting to double its business over the next three to five years. The first Nike Swim range will be released to the trade in March 2003 and will be delivered into store in July.

For further information or to arrange an interview: Cecelia Haddad or Drew Lambert, Marketing Elements Pty Limited Phone: 02 9360 3600 Mobile: 0411 264 948 Fax: 02 9360 5950 About Seafolly Founded by husband and wife team Peter and Yvonne Halas in 1975, Seafolly has been capturing the essence of Australian beach culture for more than 28 years. What began as a small time operation is now a major swimwear fashion empire, producing over 2 million articles of clothing and enjoying a market share of 35 per cent between its labels Seafolly, Seafolly Girl and Bodypaint. Sales figures from the current 2002-2003 summer season are already up 20 per cent on the previous period. Despite this success, Seafolly has remained privately and 100% Australian owned. Seafolly is a style, a colour and a perfect fit for every body. About Nike NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading manufacturer of hockey equipment; Cole Haan®, which markets a line of high-quality men's and women's footwear, accessories and outerwear, and Hurley International LLC, which markets action sports and teen lifestyle apparel. You can learn more about Seafolly by going to the Apparel Search web site (

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