At the core of Kontera's patent-pending technology are a set of proprietary algorithms that enable publishers to maximize their revenue and earn higher Click- Through Rates.  Statistical text analysis and clustering methodologies are used, combined with semantic analysis procedures that utilize a proprietary taxonomy of subjects, keywords, and unique relationships between them.  Kontera's platform, optimized and proven on thousands of web pages over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matched to the advertiser's most relevant text ad. The high relevancy between the content, keyword and text ad made possible by Kontera's proven technology increase the publisher's revenue.

ContentLink provides:

• Increased Incremental Revenue
  ContentLink maximizes your advertising revenue by running In-Text Advertising alongside your existing banner, text, or other ads on your site, thereby providing you with a new revenue stream from your content.    
    
• Untapped Sources of Ad Inventory
  Kontera In-Text Advertising creates a new type of advertising real estate from within the content of your own website -- the revenue opportunities are nearly limitless.
   
• High Click-Through Rates (CTR)
  Kontera's contextual ad technology serves the most relevant In-Text keyword advertising, and therefore generates higher CTR's than most other contextual advertising vehicles, translating into more revenue for you.
   
• Positive User Experiences - Not only are ContentLinks superior in their contextual relevancy, they are also interactive ads that require user intervention to be activated.  The ad itself will only appear when the user mouses-over the highlighted keyword, and  thus the user chooses whether to interact with the ContentLink or to ignore it altogether. Further, ContentLinks offer information which is relevant to the topic the user is engaged with right when they are most interested and receptive for it.
   
• Editorial Integrity
  Since ContentLinks are added dynamically, in real-time, only after the site's content has been loaded, you retain complete control over your site's appearance.  Furthermore,  ContentLinks will not affect page-load speed. The ultimate integrity of your editorial content and your users
  experience is therefore maintained. 
   
• Content Monetization
  Kontera's ContentLink ads can be served on every type of website including news sites, forums, blogs, and social networking sites. Kontera's dynamic contextual analysis lets you serve ContentLinks as soon as new and relevant content is posted.  
   
• Publisher Control & Customization
  With ContentLink ads on your site you control the number of ads appearing in your content, the links' color  placement, and overhaul look and feel, the way the ad unit is launched when a user clicks, as well as , competitors
  filtering, keyword filtering, etc.  
   
• Online Publisher Center
  Kontera's technology provides publishers with an online interface, turning ContentLink integration and tracking into a rich experience. The Publisher Center includes enhanced reporting capabilities, graphic revenue displays, a KnowledgeBase, and much more.