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Elsa Peretti, born in Florence, is the youngest daughter
of Nando Peretti (1896-1977), a distinguished business man who built
Anonima Petroli Italiana (API) into one of the leading Italian oil
companies. She was educated in Rome and Switzerland. Elsa's outspoken
personality, intolerant of the conventions of her milieu, led her
to seek a different approach to life. This search marked her restless
youth, during which she lived in many different countries. Two places
are particularly significant to her: Barcelona, where she undertook
a career as fashion model, and New York, where she started what
was to become her main activity: designing.
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