What's trendy in the social media space this year? Learn about how
the fashion industry and consumers are utilizing social media.
Spread the word about fashion brands, new clothing trends, and more.
Best Social Media 2016
Social Networking for Consumers in 2014
Image: Just Cavalli - Roberto Cavalli
Let's chat. Talk style and fashion with us.
Social media are computer-mediated technologies that allow for the
creation and sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks. Consumers of
fashion and the apparel industry utilize such platforms for a wide variety of reasons.
Social media generally uses web-based and mobile technologies on smartphones
and tablet computers to create highly interactive platforms through
which individuals, communities and organizations can share, co-create,
discuss, and modify user-generated content or pre-made content posted
online. Fashion brands, consumers, and apparel companies can use
such system for many reasons. Social media platforms are used for
marketing, customer services, customer reviews, trend spotting, and