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In this section you will learn about
Fashion Affiliate Programs. Affiliate programs for clothing companies...
Affiliate marketing is the process of earning income every time you
promote another companies products or services. They are typically
structured so that the affiliate can earn income based on actual sales.
- Benefits: If you generate a sale, you earn a commission.
- Cons: If you don't generate a sale, you don't earn money.
Note: most programs are set up based on sales. However, that is
not set in stone. Some companies pay based on sales leads.
- You can see examples of affiliate links in our
Amazon fashion
section.
Do
you really want to add affiliate links on your website? Actually,
I guess I should first ask you if you are familiar with the meaning of an
affiliate program. Well, for those of you that are not already familiar
with the terms "affiliate program", "affiliate links", "affiliate
revenue" etc., an affiliate program is essentially a revenue sharing
program between two or more websites.
A clothing, footwear, or fashion
accessory merchant pays a commission
to an affiliate for generating clicks, leads, or sales from a graphic or
text link located on the affiliate's site. Owners of one website
(for instance, a website about the
apparel industry)
will send
users (viewers) to another website (such as a
clothing store) to purchase related
items. The owner of the target site shares its profits from the sales
with the owner of the referring site. Do you get it? Essentially,
it is method for websites to earn revenue selling the product or services
of others.
In regard to clothing, we can all sell shirts,
and not
actually have to own the shirts we sell... We can simply link to another company
that does own product and has an ecommerce system set up with a
method to track affiliate sales.
Now that we have a general idea of the
concept of affiliate programs, we want to now attempt to figure out if it
makes sense to use an affiliate program on your fashion website. Unfortunately,
this is not a very easy answer. In all honesty, the
Apparel Search
Company, has been using affiliate programs for several years.
We have had both good and bad experiences. The good news, is that
you can actually make money... The bad news is that if the links do
not generate money, the managers of the affiliate program may de-activate
your links. Another negative that we have found is that on occasion,
companies move from one affiliate program to another. If this happens,
the links that you have created become broken links (which is very bad
for your own websites search engine optimization). If you develop
websites, you know that having broken links is NOT a good thing.
Here
is a completely invented example just to illustrate the point.
Lets say you have signed up with
LinkShare affiliate
network and via their system you have created affiliate links on your
fashion site in an attempt to sell DKNY products so that you can earn
commission. Now, all of a sudden,
Donna Karan decides she wants to move her companies program
from Link Share to another affiliate network called
Commission Junction.
What happens to the links you have already created from the Link Share system??
Well, the answer is that they turn to garbage. This will obviously cause
nothing but an annoyance for you and for any reader that happens to come
across the broken link on your website before you have a chance to fix it.
Personally, I find this to be a huge problem.
If you have a
fashion blog and
you write a fashion article almost every day with an affiliate link
in the post, you will have approx. 365 articles with affiliate links at
the end of the year. As another year passes, you will have over 700
affiliate links spread across your blog. Now, what happens if a few
of your links go bad for one reason or another. Are you going to remember
which blog entry contains a particular affiliate link?In my
opinion it is a real pain. The affiliate programs have methods to
track links that are not working, but even using their tools, the clean
up process does become a chore.
 Although Apparel Search has had MANY headaches using
the affiliate programs, we have also had success. This is why we plan
to continue using them on our websites. In all honesty, we probably
do not use them well enough. We have a great deal to learn about affiliate
programs. We suggest you do you own research to learn more about
this subject. We are clearly not
the experts in regard to revenue sharing programs, but we hope that our comments above
will help you in some way.
Did you know
that you can use
tiny url's to shorter the
length or hide affiliate web
page addresses. Good
luck with your fashion site.
Written by
ML at Apparel Search July 10th,
2007
◊
Earn Money with a Fashion Blog
In summary, an affiliate
program is an automated
program that involves a
business the sells products
or services and recruited
company willing to link to
those products or services
to earn commission. The
affiliates, place the
company's advertisements on
their individually owned
websites. The ads in
affiliate programs are
linked with special codes
(tracking codes) to company
websites and are referred to
as affiliate links. All of this is tracked
online thanks to modern advancements in technology...
You may also
want to read our blog post about
another way to
make money with a fashion website.
Read
more fashion terms here on Apparel Search. We hope you have
been enjoying your reading.
Affiliate is a word synonymous to "referrer".
If you are into affiliate marketing, this means that you are the intermediary
link between the owner of the goods and the clients.
In-Text Advertising
Search Engine
Optimization
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer
brought by the affiliate's own marketing efforts. Affiliate
marketing is essentially an advertising model in which a clothing
company compensates third-party publishers to generate traffic or leads
to the company's products and services. Affiliate marketing can be
thought of as a pay for performance marketing program where the act of
selling is outsourced to other websites.
Although affiliate networks are appropriate for many industries, they
are certainly used often for selling clothing, shoes, jewelry, beauty
product, etc. A fabulous system for the apparel & beauty products
industries.
When promoting fashion it is important to have followers on social media
so that you can get more eyes on your affiliate links. You may
want to learn about getting more follows from our
get more
follows page.
Join, promote, earn.
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