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Sportswear for
Active Adults : Vital Eco-Wear Sportswear Fashion Article Posted November 21, 2008 |
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Vital eco-wear, a new player in the sportswear market, designs and produces professional, high performance, bio-functional garments, with an important new twist. Its sportswear is targeting a unique market niche. Tapping into the growing population of mature adults who are aware of the importance of keeping fit and active, Vital eco-wear sportswear is specially designed for the 40+ market. Vital eco-wear sportswear will be showcased at ispo winter 09 exhibition in Munich, Germany, February 1-4, 2009. With fashion generally designed for the young, especially fashion in the area of sports, yoga and fitness – increasing numbers of energetic adults are frustrated. The first idea behind the establishment of Vital eco-wear was to design sportswear for energetic adults and not just for a young market.
The
second issue addressed by Vital
eco-wear was based on the
understanding that today's adult
population is aware and
sophisticated. Designing sportswear
to flatter the mature body is not
enough. It would have to be
cutting-edge in every way. January 2008 Articles, February 2008 Articles, March 2008 Articles, April 2008 Articles, May 2008 Articles, June 2008 Articles, July 2008 Articles, August 2008 Articles, September 2008 Articles, October 2008 Articles, November 2008 Articles, December 2008 Articles |
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