Amongst the many changes that have been made are, of course, the company logo, website, and press kit.  In addition, the company has increased its range of services to include not only runway productions and events, but brand developing, band promotions, celebrity dressing, personal shopping, etc. 

However, although the company has made many modifications, it still adheres to its personal guidelines in that N.Y.C. Public Relations is still a hands-on, full service agency that provides clients with a wide range of resources in the fashion, health, entertainment, nightlife & lifestyle industry.  In turn, N.Y.C. Public Relations believes in working closely with each client to create and promote a signature image.  Because it holds value in building personal relationships, the company is able to keep its clients’ needs a priority.