Elsa Peretti, born in Florence, is the youngest daughter of Nando Peretti (1896-1977), a distinguished business man who built Anonima Petroli Italiana (API) into one of the leading Italian oil companies. She was educated in Rome and Switzerland. Elsa's outspoken personality, intolerant of the conventions of her milieu, led her to seek a different approach to life. This search marked her restless youth, during which she lived in many different countries. Two places are particularly significant to her: Barcelona, where she undertook a career as fashion model, and New York, where she started what was to become her main activity: designing.

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