Rebranding
In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet".[1] J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008.
Controversy
Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles premiere of Monster-in-Law, more than one hundred protestors from People for the Ethical Treatment of Animals ("PETA") held a demonstration to highlight their concerns. Lopez told a radio D.J. she was open to being educated on the topic.
References
- ^ - About Shop JLO
- ^ -Jennifer Lopez Launching JustSweet
- ^ - Entrepreneurs
- ^ - New York Fashion Shows Page
